Grant Simmons, the inventor has been a resident of Colorado since 1967.  He moved to Denver in 1967 and played professional basketball for the American Basketball Association Denver Rockets and presently owns ASAP Asphalt & Concrete, llC and has been in business since 1985. 

He attended University of Nebraska where he played basketball and received All Big Eight, Academic All Big Eight and All American honors.  

He was elected to the University of Nebraska Basketball Hall Of Fame, Omaha Public Schools Hall Of Fame and Omaha Benson High School Hall Of Fame. 

His passion for golf led him to the invention of Just Squeeze It® for the sole purpose of increasing his own grip and forearm strength to become a better golfer. 

His mission is to convince every owner of an automobile, golf cart, RV, truck or any other means of transportation that has a steering wheel that Just Squeeze It® will increase the driver's hands, wrists and forearms simple by following these directions: JUST SQUEEZE IT®.